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E-commerce Marketplace Architecture Template

Multi-vendor catalog, checkout, order fulfillment, and seller management. Generate a complete cloud architecture with cost estimates, Terraform, sequence diagrams, CLI deployment workflows, and a GitHub Actions pipeline — on AWS, Azure, or GCP.

Generates forAWSAzureGCP
Cost Estimates
AWS$625 / month
Azure$688 / month
GCP$580 / month

Production estimates. Your workspace generates actuals.

Architecture Overview

Syncs a multi-vendor product catalog, routes checkout payments with per-seller splits, processes orders through a fulfillment pipeline, and surfaces products through a full-text search index with personalized recommendations.

Services Selected

~8

cloud services

ECS FargateRDS AuroraOpenSearchElastiCacheSQS+3 more
Cloud Provider

AWS Architecture Diagram

Full topology with all services and request flows — switch providers above to compare.

Cloud Provider
AWS Architecture DiagramProduction flow SVG - implementation-order handoffs
100%
AWS E-commerce MarketplaceAWS PRODUCTION ARCHITECTURErequestrouteread · writeinferenceenqueue · publishsecrets · metrics · auditUsersCLIENT & EDGEAmazon CloudFrontCDN / Static AssetsAWS WAF + ShieldWAF / DDoSAmazon API GatewayAPI GatewayAmazon CognitoAuth / RolesAPPLICATION & COMPUTEAmazon ECS FargateCatalog ServiceAmazon ECS FargateCheckout ServiceAmazon ECS FargateSeller ServiceAmazon ECS FargateDispute / Admin ServiceAWS LambdaOrder ProcessorAWS LambdaInventory Sync WorkerAWS LambdaPayment Webhook HandlerStripe ConnectPayment / SplitsDATA & STATEAmazon DynamoDBCatalog DatabaseAmazon AuroraPostgreSQLOrder DatabaseAmazon OpenSearchServiceProduct SearchAmazon ElastiCacheRedisCart / Session CacheAmazon S3Product Image StoreAI / MLAmazon PersonalizeRecommendationsAmazon Fraud DetectorFraud Detection MLASYNC & INTEGRATIONAWS Step FunctionsCheckout OrchestrationAmazon SQSFulfillment QueueAmazon SQS DLQDead-Letter QueueAmazon SNS + SESNotificationsSECURITY & OPERATIONSAWS Secrets ManagerSecrets ManagementAmazon CloudWatch +X-RayObservability

E-commerce Marketplace - AWS - Production implementation lanes - CloudDesign AI

Architecture Breakdown

Every major component, what it does, and the AWS service powering it.

AWS

API Server

Amazon API Gateway

Routes, authenticates, and rate-limits incoming requests.

AWS

Catalog & Order DB

Amazon ECS Fargate

Stores and retrieves data with durability and access controls.

AWS

Product Search

Amazon OpenSearch Service

Indexes and retrieves content with full-text and vector search.

AWS

Session Cache

Amazon ElastiCache Redis

Serves high-frequency reads at sub-millisecond latency.

AWS

Fulfillment Queue

Amazon SQS

Decouples producers from consumers for async processing.

AWS

Payment Splits

AWS Lambda

Handles business logic and integrates with surrounding services.

AWS

Product Images

Amazon OpenSearch Service

Handles business logic and integrates with surrounding services.

AWS

Fraud Detection

Amazon Fraud Detector

Handles business logic and integrates with surrounding services.

Cost Estimate — AWS

Representative production estimate. Your workspace generates a breakdown based on your actual configuration.

AWS$625 / month estimated

ECS Fargate

App server

$130/mo

RDS Aurora

Catalog & orders

$160/mo

OpenSearch

Product search

$120/mo

ElastiCache

Session cache

$80/mo

SQS

Fulfillment queue

$10/mo

S3 + CloudFront

Product images + CDN

$50/mo

SageMaker

Fraud detection

$60/mo

CloudWatch

Monitoring

$15/mo

Total estimate

$625 / month

What CloudDesign AI Generates

Every generation produces a complete set of production-ready artifacts.

🗺️

Architecture Diagram

Full topology showing every service and how traffic flows between them.

↔️

Sequence Diagrams

Request lifecycle flows for upload, query, and overall system paths.

💰

Cost Analysis

Per-service cost breakdown with total estimate for the selected provider.

🏗️

Terraform Code

Complete infrastructure-as-code export you can deploy immediately.

⚙️

CLI Deployment Workflow

Ordered provisioning commands for every service in the architecture.

🚀

GitHub Actions Pipeline

Ready-to-commit `.github/workflows/terraform.yml` for CI/CD.

⚖️

Tradeoff Analysis

Cost, scalability, reliability, and operational complexity breakdown.

Production Checklist

Architecture-specific risks and mitigations before you go live.

Terraform Preview — AWS

Provider-specific infrastructure code. The full export is available after generating.

main.tf — AWS
Full export after generation
resource "aws_ecs_cluster" "marketplace" {
  name = "${var.prefix}-marketplace"
}

resource "aws_opensearch_domain" "products" {
  domain_name    = "${var.prefix}-products"
  engine_version = "OpenSearch_2.11"
}

resource "aws_elasticache_replication_group" "sessions" {
  replication_group_id = "${var.prefix}-sessions"
  node_type            = "cache.r7g.large"
}

# + 360 more lines — generate the full export →

Full Terraform export includes: variables, outputs, IAM roles, environment configs, and module structure.

Generate Full Terraform

CLI Preview — AWS

Ordered provisioning commands for every service. The full workflow is generated in your workspace.

deploy.sh — AWS
Full workflow after generation
aws ecs create-cluster --cluster-name $PREFIX-marketplace
aws opensearch create-domain --domain-name $PREFIX-products
aws elasticache create-replication-group \
  --replication-group-id $PREFIX-sessions --cache-node-type cache.r7g.large
aws sqs create-queue --queue-name $PREFIX-fulfillment

# + 26 more commands — generate the full workflow →

Full CLI workflow includes: bucket creation, networking, IAM setup, application deployment, and health checks — in order.

Generate Full CLI Workflow

Cloud Provider Mapping

Every architectural function mapped to its native service on AWS, Azure, and GCP.

FunctionAWSAzureGCP
CDN / Static AssetsAmazon CloudFrontAzure Front Door PremiumCloud CDN
WAF / DDoSAWS WAF + ShieldAzure WAF + DDoS ProtectionCloud Armor
API GatewayAmazon API GatewayAzure API ManagementCloud Endpoints
Auth / RolesAmazon CognitoAzure AD B2CFirebase Auth
Catalog ServiceAmazon ECS FargateAzure Container AppsCloud Run
Checkout ServiceAmazon ECS FargateAzure Container AppsCloud Run
Seller ServiceAmazon ECS FargateAzure Container AppsCloud Run
Dispute / Admin ServiceAmazon ECS FargateAzure Container AppsCloud Run
Order ProcessorAWS LambdaAzure FunctionsCloud Run
Inventory Sync WorkerAWS LambdaAzure FunctionsCloud Run
Payment Webhook HandlerAWS LambdaAzure FunctionsCloud Run
Checkout OrchestrationAWS Step FunctionsAzure Logic AppsGoogle Cloud Workflows
Catalog DatabaseAmazon DynamoDBAzure Cosmos DBCloud Firestore
Order DatabaseAmazon Aurora PostgreSQLAzure PostgreSQL Flexible ServerCloud SQL PostgreSQL
Product SearchAmazon OpenSearch ServiceAzure AI SearchVertex AI Search for Commerce
Cart / Session CacheAmazon ElastiCache RedisAzure Cache for RedisCloud Memorystore
Product Image StoreAmazon S3Azure Blob StorageCloud Storage
RecommendationsAmazon PersonalizeAzure PersonalizerRecommendations AI
Fraud Detection MLAmazon Fraud DetectorAzure Machine LearningVertex AI
Payment / SplitsStripe ConnectStripe ConnectStripe Connect
Fulfillment QueueAmazon SQSAzure Service BusCloud Pub/Sub
Dead-Letter QueueAmazon SQS DLQService Bus Dead-letterPub/Sub Dead-letter Topic
NotificationsAmazon SNS + SESAzure Communication ServicesSendGrid (via Cloud Functions)
Secrets ManagementAWS Secrets ManagerAzure Key VaultGCP Secret Manager
ObservabilityAmazon CloudWatch + X-RayAzure Monitor + App InsightsCloud Monitoring + Logging

Architecture Tradeoffs

How AWS, Azure, and GCP compare across the dimensions that matter most for this architecture.

Search Quality

AWS
5
Azure
5
GCP
4

OpenSearch and Azure AI Search lead on faceted search, boosting, and geo-search; Vertex AI Search for Commerce adds retail-tuned ranking on GCP.

Cost Efficiency

AWS
3
Azure
3
GCP
4

GCP Cloud Run and Cloud SQL are well-priced for e-commerce workloads with traffic spikes.

Scalability

AWS
5
Azure
5
GCP
5

All three support flash-sale traffic spikes — the key is Redis-backed inventory counters, not the cloud provider.

Fraud Detection

AWS
5
Azure
4
GCP
4

AWS SageMaker has the most pre-built fraud-detection models and marketplace integrations.

Multi-vendor Payments

AWS
4
Azure
4
GCP
4

Stripe Connect handles multi-vendor payment splits equally well on all three providers.

Production Risks for This Architecture

Known failure modes with concrete mitigations — included in every generated checklist.

1

Inventory oversell race condition under flash sale traffic: optimistic locking at the database layer is not enough under burst load — use Redis atomic DECR for real-time inventory counters with DB sync on order confirmation

2

Payment split timing mismatch with order cancellation: if a seller payout runs before a buyer cancellation window closes, refund processing involves a chargeback cycle — hold payouts until the return window expires

3

Search index lag causing stale availability: OpenSearch propagation delay means sold-out products can still appear in search results for seconds — filter availability in the API response against the RDS source of truth before rendering

Key Capabilities Covered

Multi-vendor support
Payment splitting to sellers
Order processing pipeline
Product search + recommendations
Fraud detection

Frequently Asked Questions

Common questions about this architecture and what CloudDesign AI generates.

AWSAzureGCP

Generate the E-commerce Marketplace Architecture

Get the full architecture diagram, cost breakdown, Terraform, CLI workflow, and GitHub Actions pipeline — specific to your chosen cloud provider.

Free account · No credit card required · 5 architecture runs per month